Home / Small business website examples
Small business website examples
Eight real, working pages: six of our templates and two client builds. Open each one on your phone, then read what it gets right. No stock mockups, nothing invented.
Small business website examples are the most useful thing to look at before you spend a dollar, as long as they are real pages and not screenshots. Every example on this page is live. Tap through on your phone and judge it the way your own customers would: can you find the phone number, the price and the hours in a few seconds, and does it load before you lose patience.
Under each one we have written the three or four things the page gets right, because that is the part that transfers to your business even if the trade does not.
The examples
Six templates and two client builds
Template for trades
Ironbark Plumbing & Gas
- Emergency call strip across the top of every screen, so the person with water through the ceiling never has to scroll.
- Prices up front in a simple table, which is the thing tradie customers say they want and almost never get.
- Licence number where people look for it, under the business name, not buried in a footer.
- The suburbs covered, listed by name, which tells the customer and Google the same thing.
Template for barbershops
Crown & Blade Barber Co.
- Booking is the first button on the page because that is the only thing most visitors came to do.
- The price list reads like a menu, cut by cut, so nobody has to ring to ask.
- A walk ins strip with today's hours, which answers the second most common question.
- Dark, simple and fast, with the photos doing the talking.
Template for salons and spas
Willow & Sage Beauty
- Treatment menu grouped by category, so a facial and a lash lift are two taps apart, not one long scroll.
- Gift vouchers on the page, because salons sell them every December and most sites forget.
- Soft, premium look that matches the price point of the treatments.
- Book now stays within reach on every screen on a phone.
Template for cafes
Wattle Lane Cafe
- Hours and whether you are open right now sit at the top, which is what most cafe searches are really asking.
- The menu is a real page, not a photo of a chalkboard, so it reads on a phone and shows up in search.
- Find us and order ahead are one tap each.
- One good photo of the food above the fold instead of a slideshow.
Template for accountants and professional services
Clearbrook Accounting
- Fixed fee pricing shown plainly, which is rare for accountants and the reason people pick one over another.
- A what to bring checklist that saves the first meeting.
- Registration details up front, where a new client looks for them.
- Book a consultation is the only call to action, so nothing competes with it.
Template for cafes, built like our free mockups
Mill Lane Espresso
- Built the same way our free lead mockups are made, so it shows what a first mockup looks like.
- Menu up front, opening hours next to it, nothing in between.
- Map and Google reviews pulled in live rather than typed out and left to go stale.
- Loads fast on one bar of reception, which matters at a train station cafe.
Client build
Fineline Systems
- A website for a window and door fabricator, built to be read by builders and architects on a phone on site.
- Products first, with the range shown as real photographs of real installs.
- The enquiry path is short: see the product, ask about it, no account or quote wizard in the way.
- The same site runs the business behind the counter, with stock and orders built on as business tools.
Client build
Pristine & Clean Mobile Detailing
- Packages and prices on the first screen, so the customer knows the number before they ring.
- A book now button on every screen of the phone layout.
- The areas covered have their own pages, which is how a mobile business gets found suburb by suburb.
- Real before and after photos of real cars, no stock images.
What they have in common
The four things every good small business site does
The answer is above the fold
Phone number, what you do, where, and the one button that matters, all before anyone scrolls. On a phone that is one screen.
Prices are on the page
Even a from price. People ring the business that told them the number and avoid the one that made them ask.
It loads on one bar
Small pages, real photos sized for phones, no video backgrounds. A site that takes ten seconds loses most of the people who tapped on it.
The domain is in your name
Every example here sits on a domain the business owns. Ours too: you keep the site and the files either way.
See what one costs on how much a website costs in Australia, or the page for your trade: tradies, cafes, barbershops, salons, accountants.
Free mockup
See one of these with your name on it
Tell us which example is closest and what you do. We build the mockup free and send it over. You decide after.